E-Commerce in 2014: Top Tips

Whatever your business size and industry and whether or not you have a brick and mortar shop; as a business owner you will no doubt now be aware that a quality e-commerce website is, if created and marketed correctly, a sensational tool that can help increase sales and boost brand growth in a way that off-line marketing may not allow.

An e-commerce website is a virtual store that allows businesses to directly sell their products to the millions of users actively engaging in the ever popular world of online shopping. With a well designed website that offers a seamless experience and is optimised to appear in prime search positions; any business can achieve an ideal increase in sales.

From large corporations like Amazon and ASOS to smaller high street retailers; mobile marketing and the increasing power of the internet has made online shopping second nature to consumers and a must have for retailers. Easy to view products, speedy checkout and often free delivery; shopping from the comfort of our own homes is something we can no longer do without. For this reason, 2014 will continue to be a year that is dominated by the e-commerce market.

For retailers everywhere, it is important to ensure that websites are up to scratch if 2014 is going to be as successful a year as hoped. Below are my personal top pieces of advice that can ensure whether you are building a new e-commerce site, revamping your current one or just looking for ways to improve, your e-commerce site can be a key player in your business success…

    • SEO- Work with your SEO consultant right from the beginning as it will ensure that when developing your website (including the information architecture) your site will be effectively optimised. Realising you may have to make vital SEO related changes to your websites structure, after completion can be a difficult task so keep SEO in mind from the word go as it really can make all the difference.
    • Images- Use quality images that are not only clear but can be zoomed in on and even rotated. The more engaging and detailed your images, the better chance users will have of getting a real look into the product. Remember that unlike a store front, your e-commerce site doesn’t allow users to touch the product so the more detailed the images provided, the more likely the customer will be to make a purchase.
    • Codes- Marketing your e-commerce site is essential but knowing what is working and what isn’t, is the deal breaker. You will want to make to make your e-commerce site a success in the New Year and using unique codes can determine which promotions are proving effective and which aren’t ensuring that you get more quantifiable results for your spend.
    • Multi Channel Retailing- Create a shopping experience that is consistent across a range of platforms. Consider how and when your customers may visit your website- a user may have found a product on your site on their Smartphone during the commute to work but decide to complete the purchase on their desktop during their lunch hour. Work with your web design agency to anticipate the different scenarios in order to ensure you provide a different service (Amazon is the perfect example of this!).
  • Social Media- The constant reminders of the importance of social media can become tedious but it is true- social media sites like Facebook and Twitter and of course Google+ can make a great deal of difference to a business. Ensure you are engaging and showing off your products, announcing offers and sales via your social channels but also ensure that social media widgets have been carefully embedded throughout your site. Providing customers with the ability to like and share certain products can provide a significant boost.

Online shopping has become second nature to our everyday lives which is why it is important to ensure that businesses capitalise on the potential with a well designed, structured and promoted e-commerce website.

The power of online shopping will only continue to grow in the coming year so ask yourself; are you doing everything right?

Laura H Davis is a search engine optimisation consultant at full service design agency. Working with hundreds of clients across the board; offering a range of website design services, Laura thrives on keeping ahead of the game and ensuring that the results she gets are always the best.

Article Source: http://EzineArticles.com/expert/Laura_H_Davis/1613006


E-Commerce Web Design: Design A Store That Will Sell Well

When it comes to designing an e-commerce website, creativity is good – but usability is better! Flash animations can needlessly slow down the shopper when he is heading to the checkout; attractive, innovative design elements may prove to be too puzzling for the average user, and too creative color schemes can send the customers the wrong brand signal. A confused visitor is the one that will hit the back button to look elsewhere! An online storefront needs to be designed in order to convert that browser into a buyer!

An e-commerce website that not only looks good, but also converts well, is the ultimate goal of any e-commerce web design. Creating a positive user experience on your e-commerce websites directly translates into improved conversion rates. Improved conversion rate equals extra revenue added to your bottom line. An average e-commerce website has a conversion rate from one to five percent, a percentage that could stand to be improved.

A profitable e-commerce website is the one that knows its target audience well. When designing an e-commerce website, ask yourself: who are the people who will buy that product from that website? What makes them tick? Do they need a lot of details to make a buying decision, or they just want to make it as quickly as possible? Give them exactly what they are looking for, in a way that they like to be given, and then make it easy for them to buy it from you.

Design everything from a buyer’s point of view! Keep things simple and straightforward: the navigation should be smooth and simple to understand, and the customer should never feel “lost” on your website. Make sure that the basic tools like the shopping cart, website’s help and FAQ, or shipping information, are available from every page of the site.

Make it easy for them to see the catalog of products; showcase all products properly, using high-quality photos. It is a good idea to use neutral backgrounds when displaying the pictures of the product – preferably detailed pictures, and more than just one. In product descriptions, it is better to use descriptive, rather than technical, terms.

Failing to provide a good user experience will result in high shopping cart abandonment rates. Don’t make your visitors frustrated with any aspect of the buying process, or they will never become the paying customers. There are many e-commerce websites on the internet, so why would they buy from yours?

Sitebiz is a worldwide advertising agency network, with its headquarters in Houston, Texas. The company is a full range marketing agency and offers a variety of services, including ecommerce web design and development. Sitebiz specializes in sports marketing with clients in the gun, fishing, and boating industries.

Article Source: http://EzineArticles.com/expert/Anita_Bern/232243


What Are The Top Mobile Commerce Strategies?

The demand for mobile devices was at an all-time high in 2013. In 2014, Smartphones and Tablets will gain greater popularity. After all, reports suggest that mobile Internet usage will take over desktop Internet usage within a year. Even 5 years back, most of us could not think of surfing the Web via anything other than our desktop computers. However, we soon got “paralyzed” by the incessant advancements in mobile technology.

Human race once took pride in sending rockets to outer space, but is now helplessly depending on mobile devices. From GRS navigation to table reservation, we can no longer think of a life that does not connect with mobile technology. Therefore, online shopping via mobile devices was just a matter of time.

However, online shopping via mobile devices or mobile commerce did us more good than harm. Mobile commerce is a secure, user-friendly and time-saving way of online shopping. Almost every well-known e-commerce website created a strong mobile presence in 2013, and the ones who are lagging behind will surely catch up with them in future. If you are one of those e-commerce companies who are planning to create a strong mobile presence in 2014, here are the top mobile commerce strategies to keep in mind:

#1. Bargain Hunting

Bargain hunting makes it easier to compare price of a product. As customers love to compare prices before making a purchase, app creators have come out with apps imbued with the power of scanning barcodes and discovering various prices at different retailers. There are also mobile websites that serve the purpose of comparing prices of a product at different stores.

#2. Mobile Ticketing

Mobile ticketing is one of the most common sights we see around us these days. And it will not slow down any time soon. What is mobile ticketing? It is the process of using a mobile device to buy tickets of an event. As a result, every service provider is aiming to make sure that its mobile customers find it easy to buy tickets via mobile devices.

#3. Tangible Goods

In earlier years, people mainly bought ring tones and games via mobile commerce. A recent survey suggests that mobile shoppers will spend around $120 billion on tangible goods in 2015. This is a great news for online retailers that sell tangible products and services.

#4. Mobile Marketing

While 20% of online retailers already have a mobile presence, a mobile commerce strategy is either in place or in the development stage for the rest 80% of online retailers. Once the process is complete, these companies must make sure that they are marketing their products properly. The idea of offering coupons and deals via emails and text messages is an effective way to start the mobile marketing campaign.

#5. Mobile Banking

It was in 1999 in Europe when mobile banking came into existence. Ever since then, mobile banking is our trusted way to make transactions and check account balances. When banking is so easy and fast using mobile devices, it is the perfect time to invest in mobile banking apps. These apps had a phenomenal rise last year, and will continue doing so in future.


As I stated it earlier, the future prospects of mobile commerce are full of promises. Online retailers who are still not a part of the “Going Mobile” phenomenon must make sure that their businesses are on the map soon. If there is any slack in efforts, business competitors will not wait and capitalize on targeting the potential customers. In short, an effective mobile commerce strategy will decide on the success of a business.

The author lives in California. He is a mobile app developer by profession. In this post, he is talking about the top mobile commerce strategies an online retailer must keep in mind.

Article Source: http://EzineArticles.com/expert/Michael_Slator/1621895


Key Features Of An E-Commerce Website

An E-commerce website differs in function from a regular website offering informative articles and news write-ups for public viewing. It offers products and services for sale. As a result, there are a few design features that are exclusive to the former. If you’re thinking of setting up an E-commerce site, here are tips to get you started. These tips will ensure you have an attractive business web portal up and running soon.

1. Ease of Use: Categorizing products and services under appropriate titles will promote ease of use. It allows customers to find an item easily and in the least time. A search tool makes it better. Create short titles for each category.

2. Concise Descriptive text: Product descriptions list the essential features at a glance. Product descriptions are a tricky aspect of an E-commerce web design. It should be of a perfect length; neither too detailed neither too brief. If there is any more information about the product or service you would like to provide, you can provide a link to direct them to another page. The length of the description is also important for the page layout.

3. Page Layout: After you have the necessary categories, you can sit down to plan the layout of the site. Planning the layout includes deciding placement of web page components such as headers, footers, navigation, content and products. Item listings might include a title, picture and short description. We would like to offer a tip here. Avoid including too many items on one page. It looks cluttered and confusing. An About Us page, Terms and Conditions, Privacy Policy and Contact page are necessary documents to include on an E-commerce site. it provides information about your company and its policies.

4. Simple template: In the E-Commerce web design process, choosing an appropriate template includes a careful selection of design components and color scheme. It may seem a mere beautification process, but it is a functional aspect of your E-commerce site. Complicated designs take very long to load often annoying customers. A colorful website engages ones attention, but excessively bright colors strain the eyes. Choose colors that complement each other.

5. Payment Options: There are varied payment methods. Most E-commerce site owners setup a PayPal shopping account to trade. Other websites set up a merchant account at a bank for trading purposes. You should also consider security features for your site given that there will be an exchange of private financial information.

6. Testing: Test your E-commerce web design with a group of people. Record their feedback with regards to its design, color schemes, ease of finding products and layout. Use useful comments to modify your site.

Finding a Qualified Web Designer

A trained and competent web designer understands exactly the requirements of an E-commerce site. Therefore, working with one will save time and money. The Internet is a good place to locate firms and individuals offering website design services. There are online business directories and yellow pages.

Most designers maintain a website. Here they display samples of past for clients to view. Review a few samples and on the basis of it make a list. Contact the company. It could be a phone call, an email or a personal meeting. Request a detailed explanation of their services and payment schemes.

Click here to know more on eCommerce Web Design.

Article Source: http://EzineArticles.com/expert/Shalini_Mittal/1225843


7 Ideas Governments Can Steal From E-Commerce Websites

Governments exist all over the world as a group of individuals who are saddled with the responsibilities of ensuring the survival of a state and the provision of welfare services to the people.

History indicates that some efficient regimes have been considered unpopular, because they were unable to distinguish themselves from their predecessors.

Drawing inspiration from e-commerce sites (i.e websites that are set up for buying and selling products or services), heads of government at various levels can take practical steps to boost their popularity with the masses.

So, here are seven (7) ideas governments can steal from e-commerce websites:

    1. Showcasing key projects: popular e-commerce websites delight inshowcasing their main product lines as an effective way of catching attention. Efficient but unpopular governments can make the display of their key projects rich, well targeted, and engaging in order to grab the masses attention and awaken their interests.
    1. Emphasizing association with celebrities: most e-commerce websites seek to appeal to their target markets through the association of their brand and product lines with high profile customers such as; actors, musicians, sports personalities etc. Governments also can emphasize crucial association with well loved celebrities as a means of appealing to the masses and lending credibility to policies, programs and projects they execute.
    1. Tailoring communication to suit the public: a guaranteed way to lose customers is to frustrate them using complex language when communicating. E-commerce site owners, being conscious of this fact, take steps to reach their customers in simple language. Governments can literally triple their popularity by using plain language and terms that are optimized to address the needs of the masses when communicating with them.
    1. Calling to action: e-commerce websites clearly identify what they want their customers to do. It could be to buy a product or service or, to make recommendations to other potential buyers. Governments can become more popular with the masses by calling them to predetermined actions, which includes; providing them with directions for where to go and what to do at each point.
    1. Stringing together history of executed projects: these days, most e-commerce websites delight in keeping before the eyes of the customer relevant items they have checked out or bought in previous sessions. In adopting a similar idea, governments can string together and periodically present, before the eyes of the masses, a historical collection of laudable projects they have executed.
    1. Showing amount of money spent: It is common place for e-commerce websites to show the customer the amount of money he or she has spent on product or service purchase. Any government that gives the public a clear indication of project costs can be assured of enjoying popularity and trust.
  1. Keeping things painless: e-commerce websites basically keep things simple in order to make customers’ experiences painless. Governments that make it easier for people to make ends meet can be assured of the people’s love and support anytime.

Adopting these simple but logical ideas will help governments enjoy tremendous boost in popularity.

Thank you for reading this post!

Imanuel Jannah is an experienced web designer, webmaster, and web content specialist. If you are interested in owning an e-commerce website, you may contact me via [http://vipwebdesigns.com.ng/ostic/open.php] to build, optimize or administrate an e-commerce website for you at a reasonable price.

Article Source: http://EzineArticles.com/expert/Imanuel_Luminous_Jannah/1810417


Massage in Bucharest

Recognize it! You’re busy! And so must be! That’s what life is like! But you want more than that, you want to do more for yourself and massage can help. Because massage makes more than a simple relaxation of the mind and body. It keeps your body in shape and gives you enough energy to make you enjoy a longer life better than you do it today.

Massage releases stress. At the moment, stress is a universal evil. Every time you are late, every time you avoid a car in traffic, every time you have trouble working, stress is doing his job. Each time adrenaline increases heart rate and cortisone levels and organs respond to the measure. You will be in a state of nerves and constant agitation.
When there is no release of stress, serious problems such as an upset stomach, hypertension, sleep disturbances, chest pain, or existing illness may worsen.

Some of the changes that may occur are: Anxiety, lack of concentration, depression, permanent fatigue, muscle or bone pain, sexual dysfunction, excessive sleep or insomnia

All these stress-related problems can be diminished and some can be totally eliminated by massage. The researchers concluded that a massage session can lower heart rate and blood pressure, relax your muscles and increase endorphin production. The massage also releases serotonin and dopamine and the result is a general relaxation, both physical and mental.
Our body care must be at the top of the priorities.
By adding the massage to your routine you will look much better and you will be much healthier and relaxed. Massage can improve your vitality and mood. Massage can prepare for a long and beautiful life.

Our masseuses personalize each massage session according to the needs of the individual.
Our massage parlors offer a variety of relaxation styles and techniques to help you. Apart from relaxing, massage can be a powerful ally in reducing pain, increasing energy levels, improving mental and physical performance

We recommend : HotAngels , VipZone , JadePalace , ThaiPassion

After a massage session, you will see how the mental prospects are enriched, the body allows easier handling, better pressure resistance, relaxation and mental alertness, calm and creative thinking.
When you have the impression or force yourself to stay straight, your body is not actually aligned properly. Not only does the posture look bad, but it forces some of the muscles to go muddy all day, while others become weaker. After a long time, the incorrect position may cause other drops. For example, internal organs press on what affects digestion, breathing ability is also diminished, which means that much less blood and oxygen reaches the brain and hence all sorts of other complications.

Massage allows you to return your body to the track. Allowing the body to make healthy and accurate movements is one of the greatest benefits of massage. Massage can relax and restore muscles injured by bad posture, allowing the body to position itself in a natural, painless position.
Apart from posture, there is also anxiety. One of the signs of anxiety and stress can also be heavy breathing. When the body begins to breathe too little and deeply instead of breathing at a natural rithm, it is impossible for one to relax. One reason may also be that the chest muscles and the abdomen get tightened and the air gets harder.

Massage plays an important role in learning the body how to relax and how to improve breathing. Respiratory problems such as allergies, sinuses, asthma or bronchitis are a group of conditions that can benefit from massage. In fact, massage can have a positive impact on respiratory function.

Many of the muscles in the front and back of the upper part of the body are breathing accessory. When these muscles are tight and shorten they can block normal breathing and interrupt effective breathing natural rithm. Massage techniques for stretching and relaxing these muscles improves breathing function and breathability. Massage leads to an opening of the chest as well as structural alignment and nerve dilatation that are required for optimal pulmonary function. A good way to treat respiratory problems with massage is the taping made in Swedish massage. When done on the back, along with vibrations, it can detach the mucus from the lungs and can clean the airways for better later function.

Massage not only relaxes muscles, but helps people become aware of daily stress levels. Once the body recognizes what really means relaxation, the mind can rest easily relax before the stress becomes cornice and harmful. This will help you enjoy a balanced life. Massage controls breathing, allows the mind to re-create relaxation before the occurrence of chronic and harmful stress and increases the level of energy.